Founder of Ninja MTB

La China began his entrepreneurial  journey at the age of 11 and has since created multiple successful  companies in various industries, including technology, real estate and  mountain biking. La China will draw inspiration from Bill Gates’ quote,  “Success is a lousy teacher. It seduces smart people into thinking they  can’t lose” during his Klamath IDEA Talk on Wednesday, June 14 at  Brevada Brewhouse.

Ninja Mountain Bike Performance launched mountain biking skills clinics  in 2010, expanding across forty U.S. states and establishing the company  as an industry leader. The company hosts thousands of clinics annually  with a team of over 250 certified mountain bike instructors. Richard's  passion for innovation led him to expand the business into hard goods  and secure patents, offering a range of portable mountain bike jump  ramps, knee/elbow pads, and apparel.

Ninja Mountain Bike Performance was formed in 2010 by then-professional  mountain bike racer, Richard La China. He used the knowledge acquired  over his many years of racing to offer mountain biking skills clinics  and help other riders feel stronger and more controlled on their bikes.  The skills clinics became very popular, and demand quickly grew. In the  years since, Ninja Mountain Bike Performance has become the largest  mountain bike skills instruction company in North America. 

If funny stories from pizza parlors take up too much of your time,  scroll on down to The Dirt for our impressions and no-BS experience in  these pads. So, last year our crew was in Klamath Falls, Oregon wrapping  up our eMTB Destination Tour. After  a big day of riding awesome trails, we headed into town to try the  highly recommended Rodeo’s Pizza. While inside we hear a “Hey, aren’t  you Loam Wolf?” We turn around and see two guys enjoying some  delicious-looking pizza and say, “Yeah, that’s us!” Richard LaChina  stands up to introduce himself as the owner of Ninja MTB products.